This module introduces students to the idea of being critical consumers - understanding how advertising works, choosing products and understanding what choices we have as consumers.
Ideal for key stage 3, this module is broken down into 4 individual lessons, which include student activities, class discussion and group work.
Students create their own ad campaign for a product using ASA restrictions on cigarette advertising.
The history of chocolate and confectionery in the UK and how this relates to ethical consumerism today.
Understanding the implications of buying air-freighted goods as opposed to seasonal British produce.
What is a consumer? Do young people understand some of the ethical issues when buying products? Have they heard of fair-trade and do they know what it means? These are some of the topics covered in these lessons.
We begin by looking at the history of some of the well known brands available today. Students are encouraged to look at the formation of the companies and their objectives from a business and ethical perspective.
Now that students’ have begun to understand the basics of consumerism, we now look at the arguments for and against buying items that are produced here and abroad.
In this lesson, we look at the way advertising can influence consumer choices. The way in which advertising and the law has changed is discussed in this lesson.
In order to asses student knowledge, this lesson reminds us of the previous learning in this subject and requires the students to demonstrate their learning by identifying issues that relate to specific products.
These critical consumers lessons can be used to support learning outcomes for Economic Well-Being and Financial Capability - Critical Consumers from NOCN.